Breaking Bad, the AMC dramas series, has become one of my all-time favorite shows. I think it's right up there with Sopranos, Seinfeld, and The Honeymooners on my list of faves.
In a recent episode of Breaking Bad, Gustavo Fring, a highly intellectual drug ring leader, made one of the most incredible leadership moves I have ever seen. It's incredible only because it was unforseen. In actuality, it was so simple and basic, it's almost ridiculous. In my life time, I have never seen this move fail. It works every single time. I have used it with unparalleled success and I wish I used it far more often. And now I want to teach it to you because if you learn this one simple "trick", you will not only be on the road to great leadership, you will be a great friend to others.
Actually, it's not a trick whatsover. "Trick" implies that it's sneaky. "Hint" is probably a better word. Let me give you a hint. That's what bus drivers do, at least this one.
Clearly, I 'm not telling you to start up a crystal meth operation. But that's what Gus Fring did and, well, let's just say Gus takes his business seriously. If you don't perform to expectations, you get fired. As in six-feet-below-ground fired.
Enter Jesse Pinkman, a relatively unimaginitive (my new "nice" word for "knuckleheaded") young man that knows the ABC process of manufacturing crystal meth and has worked as an assistant to the primary crystal meth cook that Gus employs. Unfortunately, Jesse is also a drug addict himself, and his conduct is very detrimental to Gus's business. Gus would love to "fire" Jesse, but the primary cook, Walter White, prevents Jesse's demise by telling Gus that he won't cook meth for Gus if Gus kills Jesse. Held hostage by the situation, Gus comes up with another idea: he alters Jesse's life by making him feel important.
Gus concocts a situation where Jesse must protect one of Gus's main men from robbery and harm during a cash pick-up. The situation is not real, but Jesse doesn't know it and when Jesse protects Gus's man in heroic fashion, Jesse suddenly feels important. He feels like a teammate. He feels like a critical spoke in the wheel. His chest is puffed up. He's high steppin' it! Suddenly, Jesse is a new man. Gone are his days of tardiness, truancy, and being strung out for days. He becomes a responsible, productive, and reliable member of Gus's mob. Why? Because he feels IMPORTANT.
So this is it: if you want to make someone your friend, if you want to make a person that works for you WANT to work for you and perform better, if you want to motivate a child, if you want to get someone to do something for you, MAKE THEM FEEL IMPORTANT.
You see, after we have food, water, and shelter, the thing we seek, the thing we covet the most, is
importance.
Think about your job for a moment. Do you feel important? If so, your job is probably fulfilling. If not, you probably think your boss is lousy leader. And guess what? He/she IS! If your boss has failed to - on some level - make you feel important, he or she has done a very, very poor job of leading you.
If you are a parent, your NUMBER ONE JOB is to make your kids feel important. Think about YOUR parents. Did they make you feel important? If so, you probably have high self-esteem. If not...
If you make your kids feel important, they will high-step themselves through life. They will have confidence. They will have drive. They will very, very likely be successful in anything they do.
Think about your relationships with others. Who do you like the most? Probably those that make you feel important. Who likes you the most? Probably those that you make feel important.
How do you make others feeling imporant? Usually, by taking a
genuine interest in their lives. Ask a subordinate employee how his kids are doing in school and suddenly he/she will KNOW you are interested in them. They will automatically consider that they are important because, well, WHY ELSE would you ask about their kids?
Feeling important is like a baby feeling her mother's love. It's cozy. It's protection. It's what we covet. Feeling important is...IMPORTANT.
Remember a
few posts back I said that my tenets of professionalism are Patience, Discipline, Focus, Consistency and Continuous Improvement? Now you have an opportunity to practice the fifth one, Continuous Improvement. Go out and consciously and
genuinely make someone feel important. TELL them why they are important to you. You will be amazed at the reaction. By practicing to make people feel important, it will become natural to you. It will become a habit and you will do it effortlessly and subconciously, like getting up in the morning and brushing your teeth. You will be more well-liked and successful than you thought imaginable.
I want to caution you about one thing: don't do this unless you mean it. People will see right through you. You can't bluff importance. Insincerity will show in your eyes and your body language. If you are going to consciously try to make someone feel important, you better well BELEIVE it to be true.
Still, if you can make others feel important in a sincere manner, you will be wayyyyy ahead of where you are now. I hope this is now "crystal" clear. If not, just ask Gus Fring.